Theories covered in Year 13

20Apr10

• Laura Mulvey’s-

- The Male Gaze

• Majorie Fergusion’s 4 types of facial expressions-

- looking at women on ‘women’s magazines covers- effect they create and how it could be expanded

• Facial expressions- Trevor Millum-

- mostly adverts

• Apparent Proximity-

- framing of the images

• Feminism

- movement (equality for women)

-60s- pill, abortion, Honey Ryder

-70s- laws changing and independence

-80s- bra burning, radical feminism, homosexuality, Madonna

-90s- reinvented as ‘girl power’ and independence, Spice Girls

• Audience Theroy: Hypodemic Mode

-how you view the audience, audience injected with ideas and go out and do what they see

-views media in a negative way

• Uses and Gratification Theory-

- attempts to explain uses and functions of media for individual groups, society in general, positive

• Emasculatination-

- male masculinity taken away

• Angela Mc Robbie- Popular Feminism

-women becoming ladettes

-shopping/ drinking

• Structuralism-Levi Strauss’ Binary Opposites

- opposites in a film

- we looked at Independence Day- main stream and other

• Narratology: Propp-

- things that should appear in stories

- struatural theories

- stereotypical characters

- superhereoes eg. Hancock and Spiderman

• Tessa Perkins ‘rethinking stereotypes’
• Richard Dyers views on stereotypes-

- disabled

• Social and Medical Models of disability
• Ideology- Hegemony

- ideas about society over arching things. eg Little Britain the ideologies within it

• Pluralism/ Marxism-

- pluralism model represents

- Marxism representing of worker eg Simpsons (class stereotypes)

• Cultural Imperialism-

- spreading ideology eg. Starbucks to Europe

• McDonaldisation/ Disneyfication-

- globalisation

- running the world

- American corporations

 

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